Digitalisation is here to stay as accommodation inventories and attractions are steadily increasing showing impressive numbers. This report provides sizing and analysis of the online and total leisure travel markets in the middle east, as well as regional projections through 2021. Emerging travel trends in me april 26, 2017 uncategorized attendees at arabian travel market put forth the trends that are affecting the dynamics of the tourism and hospitality industry in the middle east region. According to the unwto world tourism barometer all top25 source markets reported higher spending on international tourism in 2017. Middle east africa online travel market size, outlook, trends. Driven by high internet and smartphone penetration, improving technology infrastructure and a young population with an appetite for travel, the middle east travel market is well positioned for strong growth over the next five years. Annual analysis related to the eu air transport market 2016 air traffic growth projections by region for 20162035 source. This market is one of the smallest, yet fastest growing, tourist generating regions in the world. Middle east outbound travel market set to be worth. Patterns of inbound and outbound travel similarly optimistic projections mark the uaes own medical travel industry. Within the region, the gulf cooperation council gcc. Outbound travel from the middle east hasnt garnered the attention of some other outbound markets, but given the high travel expenditure and. Jul 14, 2017 pdf over the last decade, the middle east has experienced remarkable developments in travel and tourism. The gulf cooperation council gcc source market report tourobs.
Apr 08, 2019 this statistic shows inbound visitor growth in the middle east from 2011 to 2019. Us outbound travel in a nutshell and in numbers travel. In 2015, close to 21 million of all middle east travellers came from a gcc country, representing a market share of 55%. Jul 19, 2016 around half this number travel to americas other neighbour canada. The middle east the worlds future logistics hub by john mannersbell, ti the middle east has acted as a refuelling point for air freight carriers and shipping lines moving between europe and asia for many years.
The middle east and north africa ict market opportunity and digital transformation strategies subscription service provides an indepth view of ict markets across the arab middle east and north africa mena. Aug 28, 2018 strong outbound demand from traditional and emerging markets fuelled a 4. Gcc nationals represent the bulk of all travels from the middle east. The new itb world travel trends report 20152016 prepared by ipk international on behalf of itb berlin finds that the middle east is the worlds fastestgrowing outbound travel market, having witnessed a 9 per cent increase in outbound. Online travel agencies are expected to grow at a quick pace due to the emerging startups and secure bookings. Tourism expenditure up 5% in 2017, says unwto travel. Me outbound travel market reports strong performance. Jul 06, 2016 introduction to tourism middle east s travel market chau ngoan bac ho. India outbound meetings, incentives, conferences and. Middleeastern markets are of great interest for many countries as local population usually takes one long holiday each summer to a longhaul. It acknowledges that the middle east travel market is incredibly diverse when it comes to travel patterns, yet cost is a shared consideration across countries.
The middle east outbound travel market with special insight into the image of europe as a destination. Middle east as an emerging travel market cnn travel. Despite the negative impact of the sociopolitical unrest in the middle east on tourism flows, prospects for the sector remain positive. Why middle east online travel bookings are booming.
According to recent research, middle east, travel and tourism activity is expected to grow by 4. Middle east becomes fastest growing outbound travel market. Study on tourism in the overseas market of united arab. The middle east and north african transportation and logistics market, forecast to 2018 report has. Introduction to tourism middle easts travel market youtube. The middle east is a growing region with potential to grow even further. Pwc has experts who understand key industry matters, current issues, and best quality practices. Browse our catalogue of travel and tourism market research reports, complete with extensive market analysis for global and regional segments. The middle east outbound travel market was the worlds fastestgrowing market this year with a 9 per cent increase in outbound trips over the first eight months of this year, according to a. In 2016, outbound visitor numbers from the middle east decreased by 6. The new itb world travel trends report 20152016 prepared by ipk international on behalf of itb berlin finds that the middle east is the worlds fastestgrowing outbound travel market, having witnessed a 9 per cent increase in outbound trips over the first eight months of 2015. In either tab, use the floating filter to reflect one of three key trends. Data for part 1 are mainly sourced from the 2012 the middle east.
Eyefortravel has joined forces with ixi services, a division of equifax, to harness proprietary data from more than 120 million us households. This report provides sizing and analysis of the online and total leisure travel markets in the middle east, as well as regional projections through 2021, including. Despite the negative impact of the sociopolitical unrest in the middle east on tourism flows, prospects for. The middle east regions market share of global tourism remained at 4. First, lets compare north america, a mature travel market with the middle east. With a share of more than 30% of all trips, they contribute significantly to the outbound travel market as well. This can in part be explained by almost half of all those surveyed traveling more than twice a year 44%, with one in five 21%. There are a number of ways tourism can be defined, and for this reason, the united nations world tourism organization unwto embarked on a project from 2005 to 2007 to create a common glossary of terms for tourism.
Last week we delivered our new study, market access in the middle east. Introduction to tourism middle easts travel market chau ngoan bac ho. Jun 05, 2015 last week we delivered our new study, market access in the middle east. From bahrain to yemen, travellers and tourists can find out more about the middle east at travel notes with travel articles, discussions and links. The result is a comprehensive 68page report us outbound travel in 2016 which drills down into who the us outbound traveller is, what they purchase, where they go and much more. The middle east outbound travel market with special insight. Features and highlights why target the middle east. Visiting the middle east travel notes helps guide visitors around every country in the middle east. North america was a bit more sluggish, with online channels growing at.
Outbound trips to destinations within europe increased by 3% as travellers stayed closer to home, while trips to asia grew only 2% and there was a. Apr 08, 2019 this statistic shows outbound visitor growth in the middle east from 2011 to 2019. Opportunities and challenges in the middle east and north africa media production market authors jeff youssef, associate partner karen piane, associate. In recent years, the middle east region has become an increasingly important source market for many destinations worldwide with nearly 36 million tourist departures in 2015. The middle east outbound travel market with special. It is the perfect opportunity to gain an understanding and entree into the travel trade market. Middle east and north african transportation and logistics. From 2012 to 2016, total outbound trips grew by 24. In 2017, the online market in the middle east grew at a healthy 15%, while offline channels grew at only 4%. The number of trips taken to mexico has also risen by 40% in the same period second only to the middle east at 52%. Middle east news, business analysis, commentary, longform features, polling, original video, interactive graphics, and more from the nations leading business commentators.
Unwto middle east data and market vision gcc estimates. Outbound trips to destinations within europe increased by 3% as travellers stayed closer to home, while trips to asia grew only 2% and there was a 1% drop to the americas. Middle east news, business analysis, commentary, longform features, polling, original video, interactive graphics, and more. Emerging and advanced economies fuelled growth, led by.
Unwto statistics suggest that the middle east witnessed remarkable growth in international. Before engaging in a study of tourism, lets have a closer look at what this term means definition of tourism. This has made the middle east countries one of the most lucrative outbound tourist markets in todays fast growing international tourism industry. This statistic shows outbound visitor growth in the middle east from 2011 to 2019. In 2016, inbound visitor numbers to the middle east grew by 1. Airbusboeing, 2016 air cargo global air cargo grew by a modest 2% in 2015 as growth in global trade stalled towards the middle of the. Find the best tour operators and travel companies for your holiday. Attendees at arabian travel market put forth the trends that are affecting the dynamics of the tourism and hospitality industry in the middle east region. Visitor profile visitor purchasing interests floorplan. Use the top 50 world ranking tab to learn how these markets rank based on one of the three key trends.
Select the market comparison tab to compare a country, region or the world with additional metrics. Backed by the experience and resources of sphere travelmedia, the organization launched in 2004 outbound travel roadshow, indias only multicity multydestination roadshow. Middle east africa online travel market size, outlook. Within the gcc, the largest market is saudi arabia which has also the gcc largest population at 31. Comparing the middle east travel market to other regions. Middle east travel market how is middle east travel. Between 2000 and 2010, the number of travelers in the middle east more than doubled, from 24. North america was a bit more sluggish, with online channels growing at 7% and offline at only 1%. Once more, asia is expected to head the worldwide growth. Middle east travel guides visiting the middle east with.
If visitors were points, and tourism were a game, the middle east would be gaining ground fast on the industrys traditional leaders. The report considers the current and evolving market. The service provides valuable insights into digital transformation across various industries, covering the impacts of cloud, mobility. Report suggests middle east online travel market set to. This scale of coverage and range of skills, coupled with the unrivalled number of assignments in which we have played a part, means that pwc is uniquely positioned to provide professional services to those in the transportation, aviation, aviation infrastructure, and logistics industries. Middle east travel market how is middle east travel market abbreviated. Alpen capital 2014 valued the uaes medical travel market, in 2012, at u. More particularly, dubai, the first emirate to identify medical travel as a policy goal, attracted over 100,000 medical travelers. Part 1 middle east outbound travel market 1 middle east region profile 1 1. The unwto tourism highlights 2018 edition reveals international tourist arrivals jumped 6. Tourism expenditure up 5% in 2017, says unwto travel retail. How pricing reform impacts pharmaceutical uptake strategies, for which our team of analysts have carried out indepth interviews with more than 40 stakeholders, including key payers and industry experts in the region. Outbound travel destinations distribution 202016 europe caribbean asia south america central america oceania middle east africa from 20 to 2016, the most popular overseas destinations excluding mexico and canada for u.
Unwto reveals strong 2017 outbound tourism demand travel. The region is therefore on track to receive 150 million international visitors annually by 2030. Apr 24, 2018 according to the unwto world tourism barometer all top25 source markets reported higher spending on international tourism in 2017. Use of influencers to promote destinations and travel products. The middle east outbound travel market world tourism. Apr 04, 2018 first, lets compare north america, a mature travel market with the middle east.
The outlook for international tourism is positive with the unwto forecasting 3. South america 4% performed well while the smaller middle east market showed the strongest growth with a 9% increase. As well as its direct economic impact, the industry has significant indirect and induced impacts. This statistic shows inbound visitor growth in the middle east from 2011 to 2019.
The middle east registered a 9 per cent growth in outbound travel numbers last year, making it the fastest growing outbound market, a report showed. The middle east is one of the smallest, yet fastest growing, tourist generating regions in the world, with outbound travel quadrupling in the last 20 years. Pdf over the last decade, the middle east has experienced remarkable developments in travel and tourism. Middle east and north africa ict market opportunity and. The gulf cooperation council gcc outbound travel market. Executive summary since the birth of film and tv, media ecosystems have sprung up across the. The middle east outbound travel market with special insight into. Annual analyses of the eu air transport market 2016. Interestingly, just 18% of us outbound travel has been destined for europe over the period. It was therefore only a small step to create hub and spoke operations. The middle east and north african transportation and logistics market, forecast to 2018 report has been added to research and markets offering the.
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